Home Ministry of affairs From NaMo to PMO: Narendra Modi and his political power over digital media bring Acche Din to the ministry of PMO, reaching digital brand value worth 127 crores!

From NaMo to PMO: Narendra Modi and his political power over digital media bring Acche Din to the ministry of PMO, reaching digital brand value worth 127 crores!


Over 100 million Internet impressions were reviewed by CheckBrand for this analysis. The Prime Minister’s Office is one of the most prominent people on several internet platforms including Twitter, Facebook, Google Search, Wikipedia, YouTube, Instagram and Google Trends. The department received over 128,600 web engagements. CheckBrand has worked on data from all ministries extracted from digital media for the year 2022. CheckBrand determines that the Prime Minister’s Office is at the top of the list by obtaining the first digital rank with a brand value of 127 Crores. With 50.9 million subscribers on Twitter, more than 15 million on Facebook and 1.82 million on YouTube, the ministry has marked its presence on social networks. The ministry’s audience sentiments rose to 11.4% positive and fell to 8.1% negative. The PMO enjoys a respectable popularity rating in the online arena, and its Twitter handle is always active and engaging. Following a study of digital media data, CheckBrand concluded that tweets with images have more likes than normal content posts. Facebook live videos have gained views and likes are increasing the ministry’s presence in the digital space. The irony is that a prime minister is usually famous in the digital world because of the PMO office, but this is the first time the PMO office has gained an online presence thanks to current Prime Minister Shri Narendra Modi. According to the ministry’s social media pages, many of @narendramodi’s tweets were retweeted by @PMOIndia, which got a lot of engagement. Prime Minister Modi’s recent tweet regarding Modhera was retweeted by the ministry and got over 13,000 likes as well as 94,000 views on the video. Citing another example, a retweet from the ministry regarding 5G technology got more than 230,000 views and nearly 23.5,000 likes on the post. The PMO has also launched various programs to build a digitized nation, further strengthening its digital presence, such as the direct benefit transfer program. The Department of Consumer Affairs, a core division that regulates all customer requirements, has a sharply declining digital brand value. Positioned at the very end of CheckBrand’s list of ministries, the department acquired the 57th position and a numerical brand value of 1 lakhs. The reason for such a decrease in brand value is the department’s latest interaction with the public through the online mode. The engagement rate is almost nil and void with around 126,000 followers on Twitter and 34,000 on Facebook. Also, their Instagram account is unverified and not updated frequently, which explains the downfall of the web world. The President of India has a brand value of 57.87 crores with the 2nd numerical rank on the CheckBrand list. The ministry recently made headlines for the appointment of new President Draupadi Murmu. The Office of the President of India has 19.2 million Twitter followers and 6 million Facebook fans, and it received 31.7% positive and 11.4% negative comments from the public. According to CheckBrand’s data analysis of the 59 ministries, ministry brand values ​​rose to the top of the rankings alongside political figures. With a huge fan following in the digital space, Indian government ministries scored their record digital rankings. With 2.1 million subscribers on Facebook and 453,000 on YouTube, the Ministry of Railways has reached the 3rd numerical rank. The ministry is making an impact in India, with a brand value of 20.36 crores. The Ministry of Health has a very impressive digital presence. He has 5.9 million followers on Facebook and about 3.1 million followers on Twitter. According to CheckBrand, the department’s digital ranking is 4th, with a whopping brand value of 19.1 crores. The Home Office got the 5th place in the CheckBrand catalog with a brand value of nearly 17 crores. One of the most valued federal agencies in the country, the Ministry of Space, ranks 6th with a brand value of around 15 crores. Ensuring the transparent operation of education, the Ministry of Human Resources/Education obtains the 7th position in the CheckBrand catalog, with a brand value of 11Cr. Consistently through structured support programs and processes with states, Niti Aayog ranks in the Top 10, reaching a brand value of 9.19 crores with the 9th numerical rank. What is amazing to note is that Ministry of Information and Broadcasting and Ministry of External Affairs are close competitors with brand values ​​worth 6.78 crore and 6.05 crore , respectively. At 10th and 11th positions in the numerical ranking, the two ministries received 7.8% positive opinions from the public. The Election Commission of India gets the 14th position by getting 1.62 crore brand value. The Ministry of Sports and Youth marks its place at the 32nd position and has a brand value worth 50.67 Lakhs.

“We have created a platform that can help brands understand their true value in terms of real-time digital media presence. We look forward to working with and helping them improve their overall digital presence.” Anuj Sayal, MD, ADG Online Solutions and CheckBrand. CHECKBRAND CheckBrand, as an AI tool, provides all the necessary inputs to increase online engagement of personalities and ministries, visibility and reach with the public. With the help of CheckBrand, the department can definitely know how to improve their digital ranking and rise to the top. CheckBrand examines and gives their digital ranking, brand value, brand score, sentiment analysis and audience engagements to ensure their absolute digital presence on the data base.

(This story has not been edited by the Devdiscourse team and is auto-generated from a syndicated feed.)